Corporate reputation, the brand & the bottom line : powerful proven communication strategies

Communication in marketing.

-- Distribution Strategy -- Differences between Countries -- Choosing a Distribution Strategy -- Communication

marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive

Communication -- Evaluation -- Summary -- Readings on Employee Relations -- Employee Relations Cases -- Case 5-1

Understanding terrorism in the age of global media : a communication approach / Archetti, Cristina.

Designing B2B brands : lessons from Deloitte and 182,000 brand managers / Martinez Onaindia, Carlos.

Managing corporate communication : a cross-cultural approach / Gambetti, Rossella.

Grow the core : a practical workout to grow your core brand and business / Taylor, David, 1964-

The new brand spirit : how communicating sustainability builds brands, reputations and profits /

communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone /