Predicting market success : new ways to measure customer loyalty and engage customers with your

membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of

-- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity

experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and

Brand loyalty.

transform their "sales" approaches to grow revenue, and enhance customer and brand loyalty. This book

communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices / Hasen

' Changing Needs / Angela Hausman -- 12.Consumer Trust and Loyalty in e-Tail / Lin Guo -- 13.Toward a Theory

measurement tools -- Converging brand and the customer -- The loyalty convergence -- NPS : is it the ultimate

Brand management : Principles and Practices / Dutta, Kirti.

-- Identifying Market Segments & Targets -- Part IV. Building Strong Brands: Chapter 9 -- Creating Brand Equity