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1. 
Cover image for Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
by 
Lewis, Mike, 1975-
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
2. 
Cover image for Marketing
Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling
Available: Copies:
3. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Managing the sales team ; Key account management ; Implementing key account management ; Channel strategy
Available: Copies:
4. 
Cover image for Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
by 
Grandey, Alicia.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
5. 
Cover image for Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by 
Paharia, Rajat.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
6. 
Cover image for Statistical methods in customer relationship management
Statistical methods in customer relationship management
by 
Kumar, V., 1957-
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations -- Management -- Statistical models.
Available: Copies:
7. 
Cover image for The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers
by 
Metz, Adam.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations -- Management
Available: Copies:
8. 
Cover image for The conversation company : boost your business through culture, people and social media
The conversation company : boost your business through culture, people and social media
by 
Van Belleghem, Steven.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations.
Available: Copies:
9. 
Cover image for Harvard business review on reinventing your marketing.
Harvard business review on reinventing your marketing.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
10. 
Cover image for Managing customer relationships : a strategic framework
Managing customer relationships : a strategic framework
by 
Peppers, Don.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations -- Management.
Available: Copies:
11. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
A joint publication of the Jossey-Bass business & management series and the International
Available: Copies:
12. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
right price -- Customer relationship management (CRM).
Available: Copies:
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Berndt, A. (Adele), 1966-
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