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000000000000IIE
Print
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
Available: Copies:
2. 
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
a customer-driven strategy. Market segmentation, targeting and positioning -- Products and services
Available: Copies:
3. 
Cover image for Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
by 
Delahaye Paine, Katie, 1952-
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer services -- Research.
Available: Copies:
4. 
Cover image for Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
strategic marketing -- Strategic marketing planning tools -- Global marketing -- Services marketing and not
Available: Copies:
5. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Product
Available: Copies:
6. 
Cover image for Services marketing : text and cases.
by 
Baron, Steve (J. Steve)
Format: 
Books
Publication Date 
2009
Excerpt: 
Services marketing : text and cases. Baron, Steve (J. Steve)
Available: Copies:
7. 
Cover image for Delivering knock your socks off service
by 
Performance Associates, Inc.
Format: 
Books
Publication Date 
2007
Excerpt: 
Performance Research Associates' Delivering knock your socks off service.
Available: Copies:
9. 
Cover image for Customer service delivery : research and best practices
by 
Fogli, Lawrence.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer service delivery : research and best practices / Fogli, Lawrence.
Available: Copies:
10. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and
Available: Copies:
11. 
Cover image for Clinical and research uses of an adolescent mental health intake questionnaire : what kids need to talk about
by 
Peake, Ken.
Format: 
Books
Publication Date 
2005
Excerpt: 
Clinical and research uses of an adolescent mental health intake questionnaire : what kids need to
Available: Copies:
12. 
Cover image for Business marketing
by 
Brierty, Edward G., 1925-
Format: 
Books
Publication Date 
1998
Excerpt: 
Market Research -- Ch. 7. Demand Analysis and Sales Forecasting -- Ch. 8. Market Segmentation, Targeting
Available: Copies:
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