Services marketing : integrating customer focus across the firm / Zeithaml, Valarie A.

Open innovation in the financial services : growing through openness, flexibility and customer

communication management -- Digital marketing -- Customer value and retention -- People, processes and physical

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

stakeholders, improving processes and defining requirements. New topics in this edition include the service

system -- The bank-customer relationship -- Miscellaneous banking services -- Payment -- Payment systems

Enterprise compliance risk management : an essential toolkit for banks and financial services /

Services marketing : an interactive approach / Fisk, Raymond P.

in marketing such as customer relationship marketing, rural marketing, direct marketing, green

Customer services

a customer-driven strategy. Market segmentation, targeting and positioning -- Products and services

Customer service / Machado, Ricardo.