Strategic database marketing : the masterplan for starting and managing a profitable, customer

Principles of direct and database marketing / Tapp, Alan.

Marketing database analytics : transforming data for competitive advantage / Banasiewicz, Andrew D.

Marketing communication : an integrated approach / Koekemoer, Ludi.

Internet marketing : integrating online & offline strategies / Zahay, Debra L., author.

Marketing management / Kotler, Philip, author.

Marketing communication : an integrated approach / Koekemoer, Ludi.

Consumer behaviour : implications for marketing strategy / Quester, Pascale G. (Pascale Genevieve

Emarketing excellence : planning and optimizing your digital marketing / Chaffey, Dave, 1963-

Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.

E-marketing : applications of information technology and the internet within marketing / Molenaar

Advertising : an integrated marketing communication perspective / Belch, George E. (George Edward