Expanding a digital content management system : for the growing digital media enterprise / Arthur

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Digital media.

credibility and digital media literacy / Nancy A. Cheever and Jeffrey Rokkum -- Gender digital divide : does

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

-- Marketing in the digital age. Internet marketing ; Social media marketing ; Mobile marketing ; Databases for

/ Heather Yaxley -- Brand management / Alison Theaker -- Effective media relations / Alison Theaker

-based Promotion Management ; Excellence in Classical Media ; Digital Marketing Excellence ; Maximizing Customer

-Governmental Organizations -- Government Regulation -- Government Regulation and Company Political Activity -- The Media

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

Communication in management.