Marketing research
Title:
Marketing research
Author:
Cant, M. C. (Michael Colin), 1957-
ISBN:
9781869285692
Edition:
2nd ed.
Publication Information:
Claremont, South Africa : New Africa Education, 2005.
Physical Description:
viii, 249 pages : illustrations ; 25 cm.
Series:
New Africa marketing series
New Africa marketing series.
Contents:
Introduction to marketing research -- The marketing research process -- Conducting secondary research -- Methods for conducting primary research -- Measurement concepts and questionnaire design -- Sampling and fieldwork -- Data preparation and data analysis -- Reporting research results.
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