Lifestyle market segmentation / Cahill, Dennis J.

Consumer behaviour : market segmentation. Schiffman, Leon G. Consumer behaviour 4th ed.

Market segmentation : conceptual and methodological foundations / Wedel, Michel.

Market segmentation : how to do it and how to profit from it / McDonald, Malcolm.

Market segmentation : how to do it, how to profit from it / McDonald, Malcolm.

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

The marketing world -- The marketing environment -- Consumer behaviour -- Market segmentation

Globalization of Markets and Brands -- Market Segmentation -- Management Focus Marketing to Black Brazil

information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting

market access and pricing function -- Market access and pricing negotiations -- Risk sharing and managed

brand positioning strategies 6. Marketing mix strategies Section 4: Strategy development -- product-market

Market segmentation.