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1.

Cover image for Marketing.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Marketing (St Kilda, Vic.)

Available:

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2.

Cover image for Marketing.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Marketing (St Kilda, Vic.)

Available:

Copies:

3.

Cover image for Marketing

by

Grewal, Dhruv.

Format:

Books

Publication Date

2014

Excerpt:

Marketing / Grewal, Dhruv.

Available:

Copies:

4.

Cover image for Marketing

by

Grewal, Dhruv.

Format:

Books

Publication Date

2010

Excerpt:

Marketing / Grewal, Dhruv.

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5.

Cover image for Marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

Marketing -- New Zealand -- Management.

Available:

Copies:

6.

Cover image for Marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2001

Excerpt:

eMarketing @ internet connecting people and business on the internet : version 2.0

Available:

Copies:

7.

Cover image for Marketing

by

Kerin, Roger A.

Format:

Books

Publication Date

2015

Excerpt:

Marketing / Kerin, Roger A.

Available:

Copies:

8.

Cover image for Marketing

by

Lamb, Charles W.

Format:

Books

Publication Date

2008

Excerpt:

Marketing -- South Africa -- Management.

Available:

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9.

Cover image for Marketing

by

Etzel, Michael J.

Format:

Books

Publication Date

2004

Excerpt:

Marketing / Etzel, Michael J.

Available:

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10.

Cover image for Marketing

by

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

Marketing -- Afrique du Sud -- Gestion.

Available:

Copies:

11.

Cover image for Marketing

by

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

Marketing / Kotler, Philip, 1931-

Available:

Copies:

12.

Cover image for Marketing

by

Baines, Paul, 1973-

Format:

Books

Publication Date

2011

Excerpt:

Marketing / Baines, Paul, 1973-

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Library: 1:IIEMSA

Access Level

Author

Kotler, Philip.

(23)

McDonald, Malcolm.

(13)

Cant, M. C. (Michael Colin), 1957-

(12)

Machado, Ricardo.

(10)

McDaniel, Carl, Jr., 1941-

(10)

Peter, J. Paul.

(9)

Aaker, David A.

(8)

Czinkota, Michael R.

(8)

Schiffman, Leon G.

(8)

Strydom, J. W. (Johan Wilhelm), 1952-

(8)

Zikmund, William G.

(8)

Clow, Kenneth E.

(7)

Ronkainen, Ilkka A.

(7)

American Marketing Association.

(6)

(6)

Chartered Institute of Marketing.

(6)

Hair, Joseph F.

(6)

Lamb, Charles W.

(6)

Olson, Jerry C. (Jerry Corrie), 1944-

(6)

Babin, Barry J.

(5)

(5)

(5)

Churchill, Gilbert A.

(5)

Dibb, Sally, 1963-

(5)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(5)

(5)

Gates, Roger H., 1942-

(5)

Hutt, Michael D.

(5)

Levinson, Jay Conrad.

(5)

Shimp, Terence A.

(5)

Speh, Thomas W.

(5)

Van Heerden, Neels, 1957-

(5)

Baines, Paul, 1973-

(4)

Baker, Michael J., 1935-

(4)

Belch, George E. (George Edward), 1951-

(4)

Brink, A. (Annekie)

(4)

Cateora, Philip R.

(4)

Cohen, William A., 1937-

(4)

(4)

Graham, John L.

(4)

Hawkins, Del I.

(4)

Hill, Charles W. L.

(4)

Hill, Charles W. L., author.

(4)

Institute of Marketing Management.

(4)

Jooste, C. J. (Christiaan Johannes), 1947-

(4)

Kanuk, Leslie Lazar.

(4)

Keller, Kevin Lane, 1956-

(4)

Koekemoer, Ludi.

(4)

Kurtz, David L.

(4)

Malhotra, Naresh K.

(4)

(4)

Quirk eMarketing (Firm)

(4)

Reed, Peter W., 1944-

(4)

Sargeant, Adrian.

(4)

Seitel, Fraser P.

(4)

Simkin, Lyndon, 1961-

(4)

Stokes, Rob (eMarketing specialist)

(4)

TV Choice Productions.

(4)

(4)

Abratt, Russell.

(3)

Angelopulo, G. C. (George Charles), 1956-

(3)

Arens, William F.

(3)

Armstrong, Gary (Gary M.)

(3)

(3)

Bennett, J. A. (J. Alf)

(3)

(3)

(3)

(3)

Boone, Louis E.

(3)

Brennan, Ross, 1957-

(3)

Brevis, Tersia, 1967-

(3)

Bush, Robert P.

(3)

(3)

Chaffey, Dave, 1963-

(3)

Chaffey, Dave, 1963- author.

(3)

Cravens, David W.

(3)

(3)

Diggines, Colin.

(3)

Donnelly, James H.

(3)

Erasmus, Barney.

(3)

Evans, Martin (Martin J.)

(3)

Hackley, Christopher E.

(3)

Iacobucci, Dawn.

(3)

Kotler, Philip, author.

(3)

Kumar, V., 1957-

(3)

Lee, Nancy, 1932-

(3)

Lovelock, Christopher H.

(3)

Maclaran, Pauline.

(3)

Monash University. Dept. of Marketing.

(3)

Mullins, John W. (John Walker)

(3)

Ortinau, David J.

(3)

Palmer, Adrian, 1955-

(3)

Rivkin, Steve, 1947-

(3)

Schmitt, Bernd.

(3)

Schneider, Gary P., 1952-

(3)

Stanton, William J.

(3)

Stevens, Robert E., 1942-

(3)

Strydom, Johan.

(3)

Swarbrooke, John.

(3)

Tadajewski, Mark.

(3)

Tanner, John F.

(3)

Van Rensburg, Mari Jansen.

(3)

(3)

Zimmerman, Jan.

(3)

(2)

(2)

American Marketing Society.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Australia-New Zealand Marketing Academy.

(2)

Australian Marketing Institute.

(2)

Bagozzi, Richard P.

(2)

Barker, Rachel, 1958-

(2)

Behrer, Mattias.

(2)

Belch, Michael A.

(2)

Bergh, Joeri van den, 1971-

(2)

Berndt, A. (Adele), 1966-

(2)

Berry, Michael J. A.

(2)

(2)

Bitner, Mary Jo.

(2)

(2)

Boshoff, Christo.

(2)

Bowen, John (John T.), 1948-

(2)

Brott, Armin A.

(2)

(2)

(2)

Burns, Alvin C.

(2)

Bush, Ronald F.

(2)

(2)

Cant, M. C. (Michael Colin), 1957- editor.

(2)

Chartered Institute of Marketing (Great Britain)

(2)

Copulsky, Jonathan R.

(2)

(2)

Crane, Frederick G.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

Cronje, G. J. de J.

(2)

D'Alessandro, Steven, author.

(2)

Dann, Stephen, 1973-

(2)

(2)

Danziger, Pamela N.

(2)

(2)

De Chernatony, L. (Leslie)

(2)

Di Benedetto, C. Anthony.

(2)

Dillon, William R.

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

Dwyer, F. Robert.

(2)

(2)

Egan, John, 1952-

(2)

(2)

(2)

Etzel, Michael J.

(2)

Farris, Paul W.

(2)

Firtle, Neil H.

(2)

Fletcher, Richard.

(2)

Franses, Philip Hans, 1963-

(2)

Frost, Raymond, 1960-

(2)

Future Publishing

(2)

(2)

Gamble, John (John E.), author.

(2)

Gamble, Paul R.

(2)

(2)

George, Richard.

(2)

Germano, William P., 1950-

(2)

(2)

(2)

(2)

Goldsworthy, Simon.

(2)

(2)

Gremler, Dwayne D.

(2)

(2)

Grewal, Rajdeep.

(2)

(2)

Harris, Thomas L., 1931-

(2)

Hartley, Steven William.

(2)

Hastings, Gerard.

(2)

Heath, Joseph, 1967-

(2)

Hennessey, Hubert D.

(2)

Hoffman, K. Douglas.

(2)

Hollensen, Svend.

(2)

(2)

(2)

Hoy, Frank, author.

(2)

Iacobucci, Dawn, author.

(2)

Institute of Marketing Management (South Africa)

(2)

Jain, Subhash C., 1942-

(2)

Jeannet, Jean-Pierre.

(2)

Jobber, David, 1947-

(2)

Johnston, Mark W.

(2)

Kaputa, Catherine, 1948-

(2)

Kennedy, Dan S., 1954-

(2)

Kerin, Roger A.

(2)

Klopper, H. B., 1974-

(2)

Kolb, Bonita M.

(2)

Kotabe, Masaaki.

(2)

Krishna, Aradhna.

(2)

Lancaster, Geoffrey, 1938-

(2)

Lee, Nancy, 1945-

(2)

Lees-Marshment, Jennifer.

(2)

Leong, G. Keong.

(2)

Lesourd, Jean-Baptiste.

(2)

Format

(1343)

Electronic Resources

(18)

(9)

(5)

(2)

Item Category 1

Material Type

Language

(1366)

(1)

Shelf Location

Publication Date

Subject

(200)

Marketing -- Management.

(109)

Internet marketing.

(102)

Marketing research.

(86)

Consumer behavior.

(72)

Branding (Marketing)

(67)

Communication in marketing.

(55)

(47)

Strategic planning.

(41)

Brand name products.

(34)

Export marketing.

(32)

Customer relations.

(29)

Relationship marketing.

(24)

Electronic commerce.

(22)

Product management.

(22)

Sales promotion.

(22)

(22)

Public relations.

(21)

Social marketing.

(21)

(19)

Brand name products -- Management.

(17)

Service industries -- Marketing.

(17)

Entrepreneurship.

(16)

Marketing -- South Africa.

(16)

Tourism -- Marketing.

(16)

Online social networks.

(15)

International business enterprises -- Management.

(13)

Marketing -- Decision making.

(13)

Marketing -- Social aspects.

(13)

(13)

Success in business.

(13)

Direct marketing.

(12)

Marketing -- Psychological aspects.

(12)

(12)

Industrial management.

(11)

(11)

Marketing -- Periodicals.

(11)

Marketing -- Planning.

(11)

Marketing -- South Africa -- Management.

(11)

Social media -- Economic aspects.

(11)

Social responsibility of business.

(11)

Export marketing -- Management.

(10)

International trade.

(10)

Small business -- Management.

(10)

Advertising -- Brand name products.

(9)

Authorship -- Marketing.

(9)

Consumers' preferences.

(9)

Corporate image.

(9)

Industrial marketing.

(9)

Market segmentation.

(9)

Marketing -- South Africa -- Case studies.

(9)

Motivation research (Marketing)

(9)

Target marketing.

(9)

Business communication.

(8)

Customer relations -- Management.

(8)

Internet advertising.

(8)

(8)

Marketing -- Case studies.

(8)

Marketing -- Management -- Case studies.

(8)

Marketing -- Textbooks.

(8)

Marketing research -- Methodology.

(8)

(8)

Professions -- Marketing.

(8)

Competition, International.

(7)

Green marketing.

(7)

International business enterprises.

(7)

(7)

Marketing channels -- Management.

(7)

(7)

Business ethics.

(6)

Business logistics.

(6)

Business planning.

(6)

Communication in management.

(6)

(6)

Consultants -- Marketing.

(6)

Consumer behavior -- United States.

(6)

Customer services.

(6)

Hospitality industry -- Marketing.

(6)

Industrial marketing -- Management.

(6)

Marketing -- Australia -- Periodicals.

(6)

Online social networks -- Economic aspects.

(6)

Organizational effectiveness.

(6)

Physical distribution of goods -- Management.

(6)

(6)

(6)

(6)

Academic writing.

(5)

Business consultants.

(5)

Business enterprises -- Computer networks.

(5)

Business networks.

(5)

Campaign management.

(5)

(5)

Consumer behavior -- Cross-cultural studies.

(5)

Consumers -- Psychology.

(5)

Corporate culture.

(5)

Creative ability in business.

(5)

(5)

Industrial marketing -- Management -- Case studies.

(5)

Information technology -- Management.

(5)

Interactive marketing.

(5)

Internet marketing -- Social aspects.

(5)

Management information systems.

(5)

Marketing -- Management -- Textbooks.

(5)

Marketing -- Moral and ethical aspects.

(5)

Marketing -- Philosophy.

(5)

Marketing -- Political aspects.

(5)

Marketing channels.

(5)

Marketing research -- Case studies.

(5)

Marktforschung.

(5)

New business enterprises -- Management.

(5)

Organizational change.

(5)

(5)

Small business marketing.

(5)

Strategic planning -- Case studies.

(5)

Strategisch management.

(5)

Verbraucherverhalten.

(5)

Web sites -- Design.

(5)

Advertising -- Australia -- Periodicals.

(4)

Advertising -- Social aspects.

(4)

(4)

Behavior modification.

(4)

Brand name products -- Case studies.

(4)

Brand name products -- Marketing -- Management.

(4)

Child consumers -- United States.

(4)

Communication in organizations.

(4)

Communication in politics.

(4)

Consumer satisfaction.

(4)

Consumers -- Research.

(4)

Customer services -- Marketing.

(4)

Electronic commerce -- Periodicals.

(4)

Entrepreneurship -- South Africa.

(4)

Export marketing -- Management -- Case studies.

(4)

(4)

Industrial management -- South Africa.

(4)

Intercultural communication.

(4)

Internationale marketing.

(4)

Internationales Marketing.

(4)

(4)

(4)

(4)

Marketing -- Data processing.

(4)

Marketing -- Dictionaries.

(4)

Marketing -- Study and teaching (Higher)

(4)

Marketingforschung.

(4)

(4)

New products -- Management.

(4)

Nonprofit organizations -- Marketing.

(4)

Personnel management.

(4)

Political campaigns.

(4)

Qualitative research.

(4)

(4)

Sales management.

(4)

Senses and sensation.

(4)

Small business -- South Africa -- Management.

(4)

Special events -- Management.

(4)

(4)

Tourisme -- Marketing.

(4)

Word-of-mouth advertising.

(4)

Young adult consumers.

(4)

Advertising -- South Africa.

(3)

Advertising media planning.

(3)

(3)

(3)

Brand name products -- Marketing.

(3)

Business -- Data processing.

(3)

(3)

Career development.

(3)

Consumer behavior -- Psychological aspects.

(3)

Consumer behavior -- United States -- Case studies.

(3)

Consumption (Economics) -- Social aspects.

(3)

Database marketing.

(3)

(3)

Electronic books.

(3)

Export marketing -- South Africa.

(3)

Fashion merchandising.

(3)

International business enterprises -- Case studies.

(3)

Internet marketing

(3)

Internet marketing -- Case studies.

(3)

Internet searching.

(3)

(3)

Leisure -- Economic aspects.

(3)

Leisure industry -- Management.

(3)

Luxuries -- Marketing.

(3)

Marketing -- Australia -- Management.

(3)

Marketing -- Evaluation.

(3)

Marketing -- Mathematical models.

(3)

Marketing -- Planning -- Textbooks.

(3)

(3)

Mobile commerce.

(3)

Multilevel marketing.

(3)

New business enterprises.

(3)

New products -- Marketing.

(3)

Productontwikkeling.

(3)

Produits nouveaux -- Gestion.

(3)

Public relations and politics.

(3)

Rate of return.

(3)

Service industries -- Management.

(3)

Service industries -- Planning.

(3)

Small business.

(3)

Social media -- Marketing.

(3)

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