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3. 
Cover image for National image & competitive advantage : the theory and practice of place branding
by 
Jaffe, Eugene D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Merken.
Available: Copies:
4. 
Cover image for Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Format: 
Books
Publication Date 
2001
Excerpt: 
Merken.
Available: Copies:
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