Managing small business : an entrepreneurial emphasis

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Title:

Author:

Moore, Carlos W.

ISBN:

9780324662894

Edition:

14th ed.

Publication Information:

Physical Description:

xxiii, 744 pages : color illustrations ; 28 cm

General Note:

Previous ed. published as: Small business management: an entrepreneurial emphasis / Justin G. Longenecker [and others]. 2006.

Contents:

The entrepreneurial life -- Entrepreneurial integrity: a gateway to small business opportunity -- Getting started -- Franchises and buyouts -- The family business -- The business plan: visualizing the dream -- The marketing plan -- The human resource plan: managers, owners, allies, and directors -- The location plan -- The financial plan, part 1: projecting financial requirements -- The financial plan, part 2: finding sources of funds -- The harvest plan -- Customer relationships: the key ingredient -- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global marketing -- Professional management in the entrepreneurial firm -- Managing human resources -- Managing operations -- Managing risk -- Managing assets -- Evaluating financial performance.

Subject Term:

Small business -- Management.

Added Author:

Moore, Carlos W.

Longenecker, Justin G. (Justin Gooderl), 1917-2005. Small business management: an entrepreneurial emphasis.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025431723	658.022 M821M 2008	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168023665371	658.022 M821M 2008	2	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000026124	658.022 MAN	1	Searching... Unknown
Searching... 1:VCPT	1:GEN-BOOK	000064794	658.022 MAN	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000111036	658.022 MAN	1	Searching... Unknown
Searching... 1:VCSD	1:PRES-BOOK	000050983	658.022 MAN	2	Searching... Unknown

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Summary

Backed by a loyal following, MANAGING SMALL BUSINESS: An Entrepreneurial Emphasis, 14e, continues to lead the market. With its comprehensive approach, precedent-setting coverage, innovative tools, real-world emphasis, and superior package, MSB remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management, entrepreneurship, and hybrid courses (especially with our custom options), MSB combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage, grow, and harvest one--the full business cycle. Featuring an integrated learning system, MSB continues to place emphasis on the business plan, offering many ways to assign it. Through mini cases, comprehensive cases, text exercises, and online activities, students are put in the role of decision maker to sharpen their understanding of chapter concepts.MSB also captures the excitement of small business with multimedia tools such as Small Business School video cases, online case analysis, and the Small Business Resource Center's robust collection of relevant articles. It's no wonder that MSB is the book that students retain long after the course is over.