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Cover image for Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
by 
Hooley, Graham J.
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte
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2. 
Cover image for Strategic customer management : strategizing the sales organization
Strategic customer management : strategizing the sales organization
by 
Piercy, Nigel F.
Volltext http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=9780199544509
Format: 
Books
Publication Date 
2009
Excerpt: 
Strategic customer management : strategizing the sales organization / Piercy, Nigel F.
Available: Copies:
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