Towards effective place brand management : branding European cities and regions / Ashworth, G. J

How to brand nations, cities and destinations : a planning book for place branding / Moilanen

National image & competitive advantage : the theory and practice of place branding / Jaffe

. Talent tactics. Branding your workplace -- Talent, virtues and corporate responsibility -- Seven tactics

Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big

-cola beverages Hrvatska : public relations model of a socially responsible company -- The Bolton brand : place

branding: creating and sustaining high performance organisations -- The internet and public relations