25 Results Found
000000000000IIE
1.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
2.
by
Keegan, Warren J. author.
Format:
Books
Publication Date
2015
Excerpt:
information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting
3.
by
Grewal, Dhruv.
Format:
Books
Publication Date
2014
Excerpt:
-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary
4.
by
Kotler, Philip, 1931-
Format:
Books
Publication Date
2013
Excerpt:
Advertising -- Textbooks.
5.
by
Jolibert, Alain. Marketing management.
Format:
Books
Publication Date
2012
Excerpt:
positioning step 2 -- Strategic positioning step 3 -- Strategic positioning step 4 -- Strategic branding
6.
by
Dibb, Sally, 1963-
Format:
Books
Publication Date
2012
Excerpt:
markets and business buying behaviour -- Segmenting markets -- Targeting and positioning -- Marketing
7.
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
8.
by
Trout, Jack.
Format:
Books
Publication Date
2010
Excerpt:
Positioning (Advertising)
9.
by
Percy, Larry.
Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Format:
Books
Publication Date
2009
Excerpt:
Strategic advertising management / Percy, Larry.
10.
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html
Format:
Books
Publication Date
2009
Excerpt:
. Market targeting and strategic positioning -- 7. Strategic relationships -- 8. Innovation and new product
11.
by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
12.
by
Dubois, Pierre-Louis.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Format:
Books
Publication Date
2007
Excerpt:
: determining relevant markets -- 4. Strategic positioning step 2 : assessing the attractiveness of markets and
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