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1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Direct marketing -- The internet: digital and social media -- Sales promotion -- Public relations
Available: Copies:
2. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of
Available: Copies:
3. 
Cover image for Advertising, the media and globalisation : a world in motion
Advertising, the media and globalisation : a world in motion
Advertising, the media and globalisation : a world in motion
by 
Sinclair, John G., 1944-
Format: 
Books
Publication Date 
2012
Excerpt: 
Public relations & advertising (Australia)
Available: Copies:
4. 
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
marketing communication evolved -- 3. Social, ethical and regulatory aspects -- Part 2. How marketing
Available: Copies:
5. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Public relations & advertising.
Available: Copies:
6. 
Cover image for 'Race', culture and the right to the city : centres, peripheries and margins
'Race', culture and the right to the city : centres, peripheries and margins
'Race', culture and the right to the city : centres, peripheries and margins
by 
Millington, Gareth, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
Public spaces -- Social aspects.
Available: Copies:
7. 
Cover image for Public relations, society and culture : theoretical and empirical explorations
Public relations, society and culture : theoretical and empirical explorations
Public relations, society and culture : theoretical and empirical explorations
by 
Edwards, Lee, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Public relations -- Social aspects.
Available: Copies:
8. 
Cover image for Corporate community involvement : the definitive guide to maximizing your business' societal engagement
Corporate community involvement : the definitive guide to maximizing your business' societal engagement
by 
Lakin, Nick.
Format: 
Books
Publication Date 
2010
Excerpt: 
Corporations -- Public relations -- Management.
Available: Copies:
9. 
Cover image for PR strategy and application : managing influence
PR strategy and application : managing influence
PR strategy and application : managing influence
by 
Coombs, W. Timothy.
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations -- Social aspects.
Available: Copies:
10. 
Cover image for Handbook of research on global corporate citizenship
Handbook of research on global corporate citizenship
Handbook of research on global corporate citizenship
by 
Scherer, Andreas Georg.
Format: 
Books
Publication Date 
2008
Excerpt: 
International business enterprises -- Social aspects.
Available: Copies:
11. 
Cover image for A century of spin : how public relations became the cutting edge of corporate power
A century of spin : how public relations became the cutting edge of corporate power
A century of spin : how public relations became the cutting edge of corporate power
by 
Miller, David.
Format: 
Books
Publication Date 
2008
Excerpt: 
Corporations -- Public relations -- Social aspects.
Available: Copies:
12. 
Cover image for It's not just PR : public relations in society
It's not just PR : public relations in society
by 
Coombs, W. Timothy.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0616/2006020245.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0802/2006020245-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Public relations -- Social aspects.
Available: Copies:
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Sales promotion.
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Corporations -- Public relations.
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