Understanding business marketing and purchasing : an interaction approach / Ford, David, 1944-

resource management and the SA labour legislative framework -- Marketing management -- Financial management

behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning

Suppliers: Lessons from the Medical Imaging Industry / Harbir Singh -- 6.Integrating Marketing and Supplier

. Marketing management -- 14. Financial management -- 15. Purchasing and supply management.

Handling -- 24.Confrontation Matrix -- 25.Core Competence -- 26.Core Marketing System -- 27.Core Qualities

management functions such as marketing, finance, operations management and purchasing and supply chain

function -- The marketing function -- Operations management -- The purchasing function -- The human

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

entrepreneurial process -- Establishing a business -- General management and leadership -- Purchasing and inbound

Professions -- Marketing.

. Marketing management -- 9. Financial management -- 10. Human resources management -- 11. Communication