IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
13 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for The market research toolbox : a concise guide for beginners
The market research toolbox : a concise guide for beginners
by 
McQuarrie, Edward F.
Format: 
Books
Publication Date 
2012
Excerpt: 
The market research toolbox : a concise guide for beginners / McQuarrie, Edward F.
Available: Copies:
2. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Product innovation toolbox : a field guide to consumer understanding and research / Beckley
Available: Copies:
3. 
Cover image for The market research toolbox : a concise guide for beginners
The market research toolbox : a concise guide for beginners
by 
McQuarrie, Edward F.
Table of contents http://www.loc.gov/catdir/toc/ecip059/2005006695.html
Format: 
Books
Publication Date 
2006
Excerpt: 
The market research toolbox : a concise guide for beginners / McQuarrie, Edward F.
Available: Copies:
4. 
Cover image for Focus groups : theory and practice
Focus groups : theory and practice
by 
Stewart, David W.
Format: 
Books
Publication Date 
2015
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
5. 
Cover image for Researching racism : a guidebook for academics & professional investigators
Researching racism : a guidebook for academics & professional investigators
by 
Quraishi, Muzammil, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Racism -- Research -- Methodology.
Available: Copies:
6. 
Cover image for Network advantage : how to unlock value from your alliances and partnerships
Network advantage : how to unlock value from your alliances and partnerships
by 
Greve, Henrich R., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Chapter 10. Management Practices to Sustain Network Advantage -- Appendix One. About Our Research
Available: Copies:
7. 
Cover image for Enhancing communication & collaboration in interdisciplinary research
Enhancing communication & collaboration in interdisciplinary research
by 
O'Rourke, Michael, 1963-
Format: 
Books
Publication Date 
2014
Excerpt: 
Enhancing communication & collaboration in interdisciplinary research / O'Rourke, Michael, 1963-
Available: Copies:
8. 
Cover image for Social marketing : from tunes to symphonies
Social marketing : from tunes to symphonies
by 
Hastings, Gerard (Professor)
Format: 
Books
Publication Date 
2013
Excerpt: 
happen - the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis
Available: Copies:
9. 
Cover image for Social marketing : why should the Devil have all the best tunes?
Social marketing : why should the Devil have all the best tunes?
by 
Hastings, Gerard.
Format: 
Books
Publication Date 
2007
Excerpt: 
If it works for Tesco ... -- Making use of theory -- Basic principles -- Opening the toolbox
Available: Copies:
10. 
Cover image for Focus groups : theory and practice
Focus groups : theory and practice
by 
Stewart, David W.
Table of contents only http://www.loc.gov/catdir/toc/ecip0610/2006009180.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0659/2006009180-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
11. 
Cover image for Marketing research : tools & techniques
Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Marketing research : tools & techniques / Bradley, Nigel, 1958-
Available: Copies:
12. 
Cover image for Essentials of corporate communication : implementing practices for effective reputation management
Essentials of corporate communication : implementing practices for effective reputation management
by 
Riel, C. B. M. van.
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
, provide students of corporate communication with a research-based toolbox to be used for effective
Available: Copies:
Limit Search Results
Access Level
Author
Format
Books
(13)
Material Type
Language
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location