integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning

Liquidity -- 3.Managing the Cash Position -- 3.1.Forecasting Short-Term Cash Flows -- 3.2.Monitoring Cash

forecasting sales potential -- Implementing strategies, internal marketing relationships and measuring

-- Sales forecasting -- Marketing information systems and research -- Analyzing the environment

variation -- Evaluation of sales forecast -- Sales risk index Measurement of operating risks -- Measurement

strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan

, decision-support systems and sales forecasting. Part 3. Market segmentation and customer behavior. 8

. 4. Competitor analysis -- Ch. 5. Customer analysis -- Ch. 6. Market potential and sales forecasting

Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management

Market Research -- Ch. 7. Demand Analysis and Sales Forecasting -- Ch. 8. Market Segmentation, Targeting

Sales forecasting.