Action research for professional selling / McDonnell, Peter (Sales consultant)

Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

-- Implications for Managers -- Chapter Summary -- Critical Thinking and Discussion Questions -- Research Task

information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

-- Research on the Violence of the Mentally Disordered -- The MacArthur Research Network -- A Summary

particular, the book takes into account recent research into cognitive neuroscience and the relationship

Media and communication research methods : an introduction to qualitative and quantitative

advertising -- Public relations and selling -- Public relations and research -- The practice of public

Marketing Strategy -- 13.Success by Abandonment of Profitable Products -- 14.Marketing and Selling Are Not