Selling technology : the changing shape of sales in an information economy / Darr, Asaf.

Unilever---Selling to India's Poor -- Global Advertising -- Management Focus Dove's Global "Real Beauty

networking products. With a focus on the most current technology and a convenient modular format, this best-selling

advertising -- Public relations and selling -- Public relations and research -- The practice of public

-Mail Technologies -- E-Business Revenue Models -- Selling to Consumers Online -- Selling to Businesses Online

-- Exchange -- Production -- Welfare -- Externalities -- Information technology -- Public goods -- Asymmetric

Introduction to electronic commerce -- Technology infrastructure : the Internet and the World Wide

Appropriate Technology Use (Rights and -- Responsibilities) -- Activity 10 Inappropriate Technology Use

communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions

to emphasize the major concepts essential to the practice of environmental science, technology, and

international markets -- 19. Selling and negotiating in international markets -- 20. International marketing

courses on management of technology, innovation management and entrepreneurship. It is also widely used by