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1. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
Service industries -- Marketing.
Available: Copies:
2. 
Cover image for The handbook of service business : management, marketing, innovation and internationalisation
The handbook of service business : management, marketing, innovation and internationalisation
The handbook of service business : management, marketing, innovation and internationalisation
by 
Bryson, J. R., 1963- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
The handbook of service business : management, marketing, innovation and internationalisation /
Available: Copies:
3. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Industrial marketing -- Management -- Case studies.
Available: Copies:
4. 
Cover image for Business-to-business marketing
Business-to-business marketing
Business-to-business marketing
by 
Brennan, Ross, 1957- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Industrial marketing -- Case studies.
Available: Copies:
5. 
Cover image for Services marketing : an interactive approach
Services marketing : an interactive approach
Services marketing : an interactive approach
by 
Fisk, Raymond P.
Format: 
Books
Publication Date 
2014
Excerpt: 
Service industries -- Marketing.
Available: Copies:
6. 
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
BUSINESS & ECONOMICS -- Industrial Management.
Available: Copies:
7. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2013
Excerpt: 
Industrial marketing -- Management -- Case studies.
Available: Copies:
8. 
Cover image for Handbook on business-to-business marketing
Handbook on business-to-business marketing
Handbook on business-to-business marketing
by 
Lilien, Gary L., 1946-
Format: 
Books
Publication Date 
2012
Excerpt: 
Industrial marketing.
Available: Copies:
9. 
Cover image for Handbook of business-to-business marketing
Handbook of business-to-business marketing
Handbook of business-to-business marketing
by 
Lilien, Gary L.
Format: 
Books
Publication Date 
2012
Excerpt: 
Industrial marketing.
Available: Copies:
10. 
Cover image for Branded lives : the production and consumption of meaning at work
Branded lives : the production and consumption of meaning at work
by 
Brannan, Matthew J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Industrial relations.
Available: Copies:
11. 
Cover image for Business-to-business marketing
Business-to-business marketing
Business-to-business marketing
by 
Ellis, Nick.
Format: 
Books
Publication Date 
2011
Excerpt: 
Industrial marketing.
Available: Copies:
12. 
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Excerpt: 
Service industries -- Marketing.
Available: Copies:
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Hutt, Michael D.
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Service industries -- Marketing.
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