Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

Advertising.

/ Programmatic Advertising/ The Role of Push Notifications/ The Chatbot Revolution: Companies and Consumers in a

Advertising & promotion / Hackley, Christopher E., author.

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

New business enterprises -- Management.

Advertising.

, this text prepares readers for careers in brand management, advertising, and consumer research. The 12

development and design -- Writing for digital -- Engage -- Customer relationship management -- Serperture

marketing management functions that are vital to the success of any business. Introduction to marketing

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing