Advances and opportunities with big data and analytics ;

Advances and opportunities with big data and analytics ;

Criminology -- Social Network Analysis Crime Mapping, and Big Data -- Evaluation and Policy Analysis -- Mixing

Accounting -- Data processing.

-commerce -- Chapter 4: Digital Platforms, Pricing and Payment Models -- Chapter 5: AI, Big Data and Business

responsibility and big data· Definition boxes to consolidate understanding of key terms· Illustrative examples to

digital marketing success: Dashboards and challenges of data-driven marketing -- 20 Data analytics and

influencers, big data, AI and social media, the world of advertising looks very different from how it did a

qualitative data -- Big data -- Linking data -- Some limitations of secondary data -- Conclusion -- Exercises

/ Experiential Marketing in a Digital Era/ Marketing Automation: A Design Perspective/ Big Data Marketing

: quantitative and qualitative -- Qualitative data analysis -- Quantitative data analysis -- The logic of

in the age of Instagram, YouTube, and Snapchat. Explains how big data is central to social media in a