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Strategic integrated marketing communications

Percy, Larry Verfasser. (DE-588)170799492

Format:

Books

Publication Date

2023

Excerpt:

Strategic integrated marketing communications / Percy, Larry Verfasser. (DE-588)170799492

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Digital storytelling for brands

Tombleson, Bridget, author.

Format:

Books

Publication Date

2023

Excerpt:

ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955- author.

Format:

Books

Publication Date

2023

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

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Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

Advertising -- Brand name products.

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Business communication

Daniels, Dawn, author.

Format:

Books

Publication Date

2020

Excerpt:

Communication in organizations -- Case studies.

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Business communication today

Bovée, Courtland L., author.

Format:

Books

Publication Date

2018

Excerpt:

Business communication today / Bovée, Courtland L., author.

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Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

Strategic brand management / Elliott, Richard H., author.

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Architecting experience : a marketing science and digital analytics handbook

Wheeler, Scot R.

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site

Format:

Books

Publication Date

2016

Excerpt:

Communication in marketing.

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

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10.

Corporate communication

Argenti, Paul A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html

Format:

Books

Publication Date

2013

Excerpt:

Corporate communication / Argenti, Paul A.

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11.

Communication for business

Tynan, Liz, author

Format:

Books

Publication Date

2013

Excerpt:

Communication for business / Tynan, Liz, author

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12.

Brand management

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

Brand management / Klopper, H. B., 1974-

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