Search Results for Brand loyalty.

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6 Results Found

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Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2024

Excerpt:

customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

Available: Copies:

Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2018

Excerpt:

customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

Available: Copies:

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

Strategic brand management / Elliott, Richard H., author.

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

-- Identifying market segments and targets -- Crafting the brand positioning -- Creating brand equity

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Perspectives on branding

Miletsky, Jason I.

Format:

Books

Publication Date

2009

Excerpt:

Brand name products -- Case studies.

Available: Copies:

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

Brand loyalty.

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