Ethics in media communications : cases and controversies / Day, Louis A.

Public relations and communications : from theory to practice / O'Donnell, Aoife, author.

Data communications & computer networks : a business user's approach. West, Jill (Author of CompTIA

Media & society : power, platforms, & participation / Carah, Nicholas, author.

planning terms and concepts -- Media strategy -- The media mix - channel characteristics -- Social media

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

Communication in marketing.

McQuail's media and mass communication theory. McQuail, Denis, author.

communications and influence -- Planning for digital, social media and mobile marketing -- Supporting the

Environment, media and communication / Hansen, Anders, 1957- author.

Media studies : critical African and decolonial approaches / Chiumbu, Sarah, editor.

marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural