Digital media and innovation : management and design strategies in communication / Gershon, Richard

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Sport management series.

Digital media.

Communication and Management at Rotterdam School of Management, Erasmus University"

Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.

) -- Advertising on social media -- Ethics and regulation of social media advertising (SMA) -- Digital advertising

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Strategic brand management / Elliott, Richard H., author.

Digital marketing analytics : making sense of consumer data in a digital world / Hemann, Chuck

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing