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Strategic brand management : a European perspective

Strategic brand management : a European perspective

by

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2012

Excerpt:

Strategic brand management : a European perspective / Keller, Kevin Lane, 1956-

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2.

Strategic brand management : building, measuring, and managing brand equity

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956- author.

Format:

Books

Publication Date

2020

Excerpt:

Keller, Kevin Lane, 1956- author.

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3.

Cover image for Marketing management.

Marketing management.

Marketing management.

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Keller, Kevin Lane, 1956-

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4.

Cover image for Marketing management

Marketing management

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Keller, Kevin Lane, 1956- author.

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