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1. 
Cover image for Digital branding : how to successfully build and measure a brand online
Digital branding : how to successfully build and measure a brand online
by 
Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374
Format: 
Books
Publication Date 
2025
Excerpt: 
Branding (Marketing)
Available: Copies:
2. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing in practice : design, implement and measure effective campaigns / Knight, Hanne
Available: Copies:
3. 
Cover image for Services marketing : a contemporary approach
Services marketing : a contemporary approach
Services marketing : a contemporary approach
by 
Berndt, A. (Adele), 1966- editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Services marketing : a contemporary approach / Berndt, A. (Adele), 1966- editor.
Available: Copies:
4. 
Cover image for The SAGE handbook of digital marketing
The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
The SAGE handbook of digital marketing / Hanlon, Annmarie, editor.
Available: Copies:
5. 
Cover image for Marketing research : using analytics to develop market insights
Marketing research : using analytics to develop market insights
by 
McDaniel, Carl, Jr., 1941- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.
Available: Copies:
6. 
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing.
Available: Copies:
7. 
Cover image for The copywriter's handbook : a step-by-step guide to writing copy that sells
The copywriter's handbook : a step-by-step guide to writing copy that sells
by 
Bly, Robert W., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
digital age, including advice on content marketing, online videos, and high-conversion landing pages, as
Available: Copies:
8. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Global marketing & advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943
Available: Copies:
9. 
Cover image for Digital marketing : strategic planning & integration
Digital marketing : strategic planning & integration
by 
Hanlon, Annmarie, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Digital marketing : strategic planning & integration / Hanlon, Annmarie, author.
Available: Copies:
10. 
Cover image for Consumer behaviour.
Consumer behaviour.
by 
Sethna, Zubin, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
international consumer behaviour in action, and provides open access online resources to encourage student
Available: Copies:
11. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing
Available: Copies:
12. 
Cover image for Connect : writing for online audiences
Connect : writing for online audiences
Connect : writing for online audiences
by 
Pritchard, Maritha, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
digital public relations executives. Primarily, these are all online storytellers and this book aims to
Available: Copies:
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