by
Lindgren, Simon, author.
Format:
Books
Publication Date
2024
Excerpt:
Mass media -- Research methods.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
by
Baran, Stanley J., author.
Format:
Books
Publication Date
2015
Excerpt:
Mass media -- Philosophy.
by
Katz, Helen E.
Format:
Books
Publication Date
2014
Excerpt:
The media handbook : a complete guide to advertising media selection, planning, research, and
by
Allen, Robert Clyde, 1950-
Table of contents http://www.gbv.de/dms/bowker/toc/9780807843741.pdf
Format:
Books
Publication Date
1992
Excerpt:
media research have failed to treat satisfactorily, including its seriality, mass production, and
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