-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

New media in the information society / Lesame, N. C.

, services and brands : building customer value -- New-product development and product life-cycle strategies

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing