8 Results Found
00000000IIE
1.
by
GEORGE, RICHARD.
Format:
Books
Publication Date
2021
Excerpt:
, targeting, and positioning -- Implementing the tourism and hospitality marketing mix -- 8. Tourism and
2.
by
George, Richard, 1968- author.
Format:
Books
Publication Date
2019
Excerpt:
. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal
by
Cunningham, Nicole.
Format:
Books
Publication Date
2018
Excerpt:
addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning
4.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2016
Excerpt:
integrated marketing communications -- Managing mass communications: advertising, sales promotions, events
5.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
Advertising and integrated brand promotion / O'Guinn, Thomas C.
6.
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.
7.
by
Newsom, Doug.
Format:
Books
Publication Date
2011
Excerpt:
-- Positioning -- Behavior -- Basic guidelines for writing advertising copy -- Purpose -- Objective facts
8.
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
Integrated marketing communications in advertising and promotion / Shimp, Terence A.