Positioning theory and strategic communication : a new approach to public relations research and

subfield chapters on Comparative Politics, International Relations, American Government, Political Economy

of advertising research -- Uses of advertising research -- Research ethics.

Public relations.

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

Understanding public relations : theory, culture and society / Edwards, Lee (Lee M. S.), author.

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

and experiences, and public relations -- Managing digital communications: online, social media, and

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

Handbook of public relations / Skinner, J. C. (J. Chris)