Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral

Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W

addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

advertising -- Public relations and selling -- Public relations and research -- The practice of public

-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the