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1. 
Cover image for Research design : qualitative, quantitative, and mixed methods approaches
by 
Creswell, John W., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W
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2. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
selling in tourism -- 13. Digital marketing and direct marketing strategies -- 14. Marketing collateral
Available: Copies:
3. 
Cover image for Research design : qualitative, quantitative, and mixed methods approaches
by 
Creswell, John W., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W
Available: Copies:
4. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty
Available: Copies:
5. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
Available: Copies:
6. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
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