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1. 
Cover image for The loyalty advantage : essential steps to energize your company, your customers, your brand
by 
Durkin, Dianne M., 1947-
Format: 
Books
Publication Date 
2005
Excerpt: 
The loyalty advantage : essential steps to energize your company, your customers, your brand /
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by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM
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