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000000000000IIE
Print
by 
Rangan, V.K.
Format: 
Books
Publication Date 
1995
Excerpt: 
Business marketing strategy: concepts and applications Rangan, V.K.
Available: Copies:
2. 
Cover image for When your strategy stalls.
by 
Harvard Business School.
Format: 
Books
Publication Date 
2005
Excerpt: 
When your strategy stalls. Harvard Business School.
Available: Copies:
3. 
Cover image for Strategic management : the challenge of creating value
by 
FitzRoy, Peter T.
Format: 
Books
Publication Date 
2012
Excerpt: 
Business planning.
Available: Copies:
4. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Managing creativity in advertising and integrated brand promotion -- Creative message strategy -- Executing
Available: Copies:
5. 
Cover image for Turnaround management and corporate renewal : a South African perspective
by 
Harvey, Neil, Prof., editor.
Format: 
Books
Publication Date 
2011
Excerpt: 
Business planning -- South Africa.
Available: Copies:
6. 
Cover image for Knowledge, organizational evolution, and market creation : the globalization of Indian firms from steel to software
by 
Surie, Gita Sud de.
Format: 
Books
Publication Date 
2008
Excerpt: 
East Indian business enterprises.
Available: Copies:
7. 
Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2007
Excerpt: 
Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
Available: Copies:
8. 
Cover image for What the best MBAs knows : how to apply the greatest ideas taught in the best business schools
by 
Navarro, Peter.
Format: 
Books
Publication Date 
2005
Excerpt: 
What the best MBAs knows : how to apply the greatest ideas taught in the best business schools /
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9. 
Cover image for The loyalty advantage : essential steps to energize your company, your customers, your brand
by 
Durkin, Dianne M., 1947-
Format: 
Books
Publication Date 
2005
Excerpt: 
business -- Ch. 4. What is the loyalty factor? -- Ch. 5. Employees, the new strategic alliance -- Ch. 6
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10. 
Cover image for Making strategy work : leading effective execution and change
by 
Hrebiniak, Lawrence G.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
Making strategy work : leading effective execution and change / Hrebiniak, Lawrence G.
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11. 
Cover image for How industries evolve : principles for achieving and sustaining superior performance
by 
McGahan, Anita M. (Anita Marie)
Format: 
Books
Publication Date 
2004
Excerpt: 
to the rules of change within an industry -- Creating a business-unit strategy that exploits the
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12. 
Cover image for Management information systems : managing the digital firm
by 
Laudon, Kenneth C., 1944-
Format: 
Books
Publication Date 
2004
Excerpt: 
, and Strategy -- Ch. 4. The Digital Firm: Electronic Business and Electronic Commerce -- Ch. 5. Ethical
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