Business marketing management : an organizational approach : text and cases
Title:
Business marketing management : an organizational approach : text and cases
Author:
Haas, Robert W.
ISBN:
9780534929763
Personal Author:
Edition:
5th ed.
Publication Information:
Boston : PWS-KENT Pub. Co., c1992.
Physical Description:
xi, 899 p. : ill. ; 24 cm.
Series:
Kent series in marketing
Series Title:
Kent series in marketing
General Note:
Rev. ed. of: Industrial marketing management. c1989.
Added Author: