Search Results for Public relations -- Evaluation.

4 Results Found

0000IIE

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

Available: Copies:

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print

Available: Copies:

Etzel, Michael J.

Format:

Electronic Resources

Publication Date

2007

Excerpt:

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Available: Copies:

Cutlip, Scott M.

Format:

Books

Publication Date

2006

Excerpt:

Effective public relations / Cutlip, Scott M.

Available: Copies:

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