3 Results Found
000IIE
1.
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
Advertising and promotions : an integrated brand approach / Semenik, Richard J.
2.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
Sales promotion.
3.
by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing