Search Results for Advertising -- Forecasting.

3 Results Found

000IIE

Cravens, David W.

Format:

Books

Publication Date

2006

Excerpt:

. Forecasting guidelines -- Ch. 4. Strategic market segmentation -- Ch. 5. Capabilities for continuous learning

Available: Copies:

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

Available: Copies:

McDonald, Malcolm.

Format:

Books

Publication Date

1995

Excerpt:

objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The

Available: Copies:

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