Brand management / Klopper, H. B., 1974-

Brand name products -- Management.

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound / Lindström

Brand name products -- South Africa.

customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

revised and expanded sections on Richard Hoggart and Utopian Marxism brand new discussions on Black Lives

Brand name products -- Case studies.

-- Anti-UX -- Accessibility -- Content. UX copywriting versus brand copywriting -- The call

appealing to customers requires delivery of brand experiences built on relevance and recognition of context

and new product development -- Build the brand -- Service a sthe core offering -- Price and deliver

, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award

cycle -- Global strategies -- Relationship building strategies -- Brand strategies -- Building brand and