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1. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
strategy: Creating value for target customers -- Products, services, and brands: Building customer value
Available: Copies:
2. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
communication management -- Digital marketing -- Customer value and retention -- People, processes and physical
Available: Copies:
3. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Roberts-Lombard, Mornay, editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Customer services -- Management.
Available: Copies:
4. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
5. 
Cover image for Business analysis.
Business analysis.
by 
Paul, Debra, editor.
Image http://www.booksonix.co.uk/bcs/9781780175102.jpg
Format: 
Books
Publication Date 
2020
Excerpt: 
stakeholders, improving processes and defining requirements. New topics in this edition include the service
Available: Copies:
6. 
Cover image for Supply chain management : strategy, planning, and operation
Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2016
Excerpt: 
Customer services -- Management.
Available: Copies:
7. 
Cover image for A guide to service desk concepts
A guide to service desk concepts
by 
Knapp, Donna, author.
https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2281846&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Computer service industry -- Customer services.
Available: Copies:
8. 
Cover image for Customer service
Customer service
Customer service
by 
Cant, M. C. (Michael Colin), 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Customer service / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
9. 
Cover image for Supply chain management : strategy, planning, and operation
Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Customer services -- Management.
Available: Copies:
11. 
Cover image for A guide to customer service skills for the help desk professional
A guide to customer service skills for the help desk professional
by 
Knapp, Donna.
Format: 
Books
Publication Date 
2011
Excerpt: 
A guide to customer service skills for the help desk professional / Knapp, Donna.
Available: Copies:
12. 
Cover image for A guide to service desk concepts
A guide to service desk concepts
by 
Knapp, Donna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Computer industry -- Customer services -- Management.
Available: Copies:
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