by
Kotler, Philip, author.
Format:
Books
Publication Date
2024
Excerpt:
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
by
Smith, Ronald D., 1948- author.
Format:
Books
Publication Date
2017
Excerpt:
commiseration : Concern; Condolence; Regret; Apology -- Reactive strategy 6: Rectifying behavior : Investigation
by
Kotler, Philip, author.
Format:
Books
Publication Date
2017
Excerpt:
markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing
by
Marsh, Joel, author.
Format:
Books
Publication Date
2016
Excerpt:
choice -- Attention -- Memory -- Hyperbolic discounting -- Information architecture. What is information
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
build customer relationships -- Analyzing the marketing environment -- Managing marketing information to
by
Kotler, Philip.
Format:
Books
Publication Date
2006
Excerpt:
marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior
by
Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
by
Levy, Michael, 1950-
Format:
Electronic Resources
Publication Date
2004
Excerpt:
-- Information systems and supply chain management -- Customer relationship management -- Merchandise Management
by
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format:
Books
Publication Date
2002
Excerpt:
Consumer behavior.
by
Perreault, William D., Jr.
Format:
Books
Publication Date
2002
Excerpt:
-- Improving decisions with marketing information -- Elements of product planning for goods and services
by
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format:
Books
Publication Date
2001
Excerpt:
-to-consumer Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications
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