Cover image for Marketing, principles & perspectives
Title:
Marketing, principles & perspectives
Author:
Bearden, William O., 1945-
ISBN:
9780072322972

9780072461282
Personal Author:
Edition:
Third edition.
Publication Information:
Boston, Mass. ; Bogotá : McGraw-Hill, c2001.
Physical Description:
xxxvii, 596 páginas : ilustraciones ; 28 cm.
Series:
Series in marketing

Series in marketing.
General Note:
Incluye índices.
Copies: