Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.

overview of psychological theorizing and research on the impact of online and offline advertising and

Marketing.

digital age, including advice on content marketing, online videos, and high-conversion landing pages, as

The content marketing handbook : how to double the results of your marketing campaigns / Bly

international consumer behaviour in action, and provides open access online resources to encourage student

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

psychological findings on the impact of advertising, and discusses the research in the context of recent

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

Mobile marketing : an hour a day / Pasqua, Rachel.

The small business online marketing handbook : converting online conversations to offline sales /

Internet marketing -- Africa, Southern.