McGrath's Financial institutions, instruments and markets. McGrath, Michael.

Business marketing management : a strategic view of industrial and organizational markets / Hutt

-how-to-learn as drivers of strategic choice and firm performance in global, technology-driven markets /

information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business

Marketing research : using analytics to develop market insights / McDaniel, Carl, Jr., 1941- author.

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

and hospitality market -- 3. Tourism and hospitality consumer behaviour -- 4. Tourism and hospitality

markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing

-- Understand business-to-consumer markets -- Understand business-to-business markets -- Segmentation, target

-cultural business -- Politics, law, and business ethics -- Economics and emerging markets -- International trade and

. Demand ; 4. Supply ; Market equilibrium ; 6. Government intervention) -- Part two: Firm behavior in

international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics