Marketing research : measurement & method : a text with cases. Volume 2 / Tull, Donald S.

: Targeting and Personalization in Digital Advertising, Ad Formats and Creative Strategies, Measurement and

share -- Fair value measurement -- Accounting policies, estimates and errors -- Statement of cash flows

techniques--9.Measurement and questionnair design--10.Designing the sample plan

-- Learning about Measurement in the Foundation Phase -- Data Handling in the Foundation Phase -- Assessment

management; 12 Purchasing organization; 13 Performance measurement and governance in purchasing; SECTION III

-- Conceptualization, operationalization, and measurement -- Indexes, scales, and typologies -- The logic of sampling

measurement and evaluation -- Purchasing and supply strategy trends -- Case 1: Avion, Inc. -- Case 2: The

information -- Collecting data through measurement in experimental-type research -- Gathering information in

.Measurement and evaluation / Mairead McCoy -- 11.The public relations of globalisation / Peter Walker -- pt

-- Chapter 9. Measurement and questionnaire design -- Chapter 10. Designing the sample plan -- Chapter 11

-- Learning about Measurement in the Foundation Phase -- Data Handling in the Foundation Phase -- Assessment