Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

tourism -- PART IV: The tourism marketing mix -- 8. Tourism products -- 9. Pricing tourism products -- 10

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

: -- Designing and managing products and brands: building customer value -- Internal marketing -- Pricing

the value offering -- Manage the pricing decisions -- Manage marketing channels and points of customer